VSCO Brings Film-Inspired Effects to Snapchat with New ‘Analog’ Lens

Photography News

VSCO has partnered with Snap Inc. to release its first ever Snapchat lens. Dubbed ‘Analog,’ the sponsored lens is free to use and “designed to celebrate the imperfections, mistakes, and happy accidents found when shooting with film.”

This special-edition Snapchat lens will be around for a month starting today, and offers two different filters that can be applied to either stills or video:

  • Film creates the light leaks, glares, and distortions that can occur on film
  • Prism creates a refracted, double effect

Here’s a short demo of each of the two “looks” offered by the Analog lens:

VSCO is no doubt hoping that a few of Snapchat’s users will enjoy these effects enough to give VSCO’s own apps and filters a try. It’s anyone’s guess whether or not this will actually work.

The Analog lens will be available to use from today through December 8th, so if you want to capture some retro-looking VSCO stills or video footage outside of VSCO’s own apps, now’s your chance.

Products You May Like

Articles You May Like

20 wildlife photos that show how beautiful the animal kingdom is
TETENAL is back in business as it launches a brand new online store
Datacolor ColorReader EZ: A Tiny Tool for Color Matching and Coordination
Are You Still Chasing ‘Perfect’ Color?
Samyang’s New Lens Simulator Shows How Settings Affect Photos

Leave a Reply

Your email address will not be published. Required fields are marked *